Maxxi chemical

Creation process and creating the logo and
branding for chemical company - hygienic.

Concept


The proposal to have a visual easy to understand and use, and make sense to the type of company and segment. Our inspiration were the very symbols of chemistry.

We believe in the greatness and beauty of the "simple". So, the process of creation is self-explanatory. Enjoy...

Name company - "Maxxi" - Values and key words: maximum, strong, assertive, fast, strong, flexible

Segment - "Chemical" - Values and key words: science, exact, composition, molecules, mixing, connection

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